Co-founders Featured in The New York Times

YULU co-founders Jochem van Rijn and Thimen de Schipper were featured in an article in the New York Times, together with co-founders of Barry & Jason Games, Barry McLaughlin and Jason Lautenschleger.

Jochem and Thijmen are proud business owners who started off as two ‘kids’ from the Netherlands with a big dream. Find out in the NYT article, titled ‘With Crowdfunding, Game Inventors Advance to Go’, and reported by Andria Cheng, how they landed an exclusive deal with Target within a year of launching YULU Toys.